Marketing South African Tourism (Paperback)

Marketing South African Tourism By Richard George Cover Image

Marketing South African Tourism (Paperback)

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The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
Product Details ISBN: 9780195982152
ISBN-10: 0195982150
Publisher: Oxford University Press, USA
Publication Date: October 15th, 2008
Pages: 448
Language: English