Silk Through the Ages: The Textile That Conquered Luxury (Hardcover)

Silk Through the Ages: The Textile That Conquered Luxury Cover Image

Silk Through the Ages: The Textile That Conquered Luxury (Hardcover)

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Silk is not just a simple natural fiber--it represents something meaningful, universal, and perennial. This book tells the story of how the silk textile conquered the luxury world, and remained prestigious throughout the ages. Examining sociological research dating back to Antiquity, the Mongol Empire, and Ottoman Turks, this book demonstrates the value of globalization and the importance of diversity through the lens of silk as an enduring luxury textile.
Trini Callava is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a PhD in organization and management. She is fluent in Spanish, English, and Portuguese.
Product Details ISBN: 9780999187111
ISBN-10: 0999187112
Publisher: Lid Publishing
Publication Date: October 16th, 2018
Pages: 270
Language: English