This book investigates the Casa de Montejo and considers the role of the building's Plateresque fa ade as a form of visual rhetoric that conveyed ideas about the individual and communal cultural identities in sixteenth-century Yucat n. C. Cody Barteet analyzes the fa ade within the complex colonial world in which it belongs, including in multicultural Yucat n and the transatlantic world. This contextualization allows for an examination of the architectural rhetoric of the fa ade, the design of which visualizes the contestations of autonomy and authority occurring among the colonial peoples.