The Podcast Handbook: Create It, Market It, Make It Great (Paperback)

The Podcast Handbook: Create It, Market It, Make It Great By Jacqueline N. Parke Cover Image

The Podcast Handbook: Create It, Market It, Make It Great (Paperback)

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This handbook is a comprehensive and educational overview of the burgeoning podcast industry. It takes a deep dive into this new media platform, covering the history of podcasting from its roots in radio; the variety of genres, topics, and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising, and sponsorships. It also includes supplemental essays from professionals in various industries that provide valuable information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.
Product Details ISBN: 9781476681931
ISBN-10: 1476681937
Publisher: McFarland & Company
Publication Date: February 25th, 2022
Pages: 234
Language: English