Reality Check: Straight Talk about Sponsorship Marketing (Paperback)

Reality Check: Straight Talk about Sponsorship Marketing By Janet Gadeski, Brent Barootes Cover Image

Reality Check: Straight Talk about Sponsorship Marketing (Paperback)

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A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship. The "secret" to a successful sponsorship isn't really a secret at all. You will achieve far better longer-lasting results by selling solutions rather than begging for support. Reality Check is clearly written and easy to follow. Practical exercises help to ensure the concepts are relevant to your particular situation and easy to apply. This comprehensive sponsorship reference includes: - Inventory and Valuation - Finding your best prospects - Discovery session how-tos - Proposals that work - Activation tips - Fulfillment guidelines and more...
Brent Barootes is President and CEO of the Partnership Group - Sponsorship Specialists(TM), a Canadian national sponsorship consulting firm. In the past 25 years Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as charities, nonprofits, professional and amateur sports teams, to develop, audit, enhance, design, and build effective sponsorship programs for them. Janet Gadeski is President of Hilborn, an independent Canadian publisher serving the social profit sector. Her experiences in fundraising and nonprofit management range from a public radio station to performing arts and faith groups. The study of music drew her from her home town of Calgary to the United States, where she began her career as a classical music announcer with a 3,000 watt (that's a whopping 30 light bulbs) U.S. public radio station.
Product Details ISBN: 9781927375181
ISBN-10: 1927375185
Publisher: Hilborn Group, Limited
Publication Date: August 22nd, 2014
Pages: 204
Language: English