Making a Case Your Donors Will Love: The Secret to Selling the Dream (Paperback)

Making a Case Your Donors Will Love: The Secret to Selling the Dream By Jerold Panas Cover Image

Making a Case Your Donors Will Love: The Secret to Selling the Dream (Paperback)

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You have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light.

You become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to donate sizable amounts, what they look for in solicitors, and how to earn their loyalty for years to come.

Product Details ISBN: 9781927375969
ISBN-10: 1927375967
Publisher: Emerson & Church
Publication Date: February 8th, 2023
Pages: 134
Language: English