Breast Cancer Awareness & Social Media Engagement (Paperback)

Breast Cancer Awareness & Social Media Engagement By Rakesh Rawat Cover Image

Breast Cancer Awareness & Social Media Engagement (Paperback)

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In recent time, social media has provided a new scope for health education and awareness. This study has examined the social media engagement of women and its impact on their awareness level in terms of knowledge, attitude and practice related to breast cancer. Secondly, it also aims at evaluating demographical factors association with social media engagement and breast cancer knowledge, attitude, and practice. The study has focused whether social media engagement can elevate the awareness level of breast cancer. Mixed methods approach has been applied to conduct the study. Using multi-disciplinary theoretical approach and previous literature findings and gaps, a model was devised, and it was validated by structural equation modeling (SEMAMOS). Independent T test and ANOVA test were used to analyze the association between demographic variables and social media engagement and knowledge, attitude, and practice of breast cancer
Product Details ISBN: 9784689792845
ISBN-10: 4689792844
Publisher: Rakesh Rawat
Publication Date: December 8th, 2022
Pages: 158
Language: English