Browse Books: Business & Economics / Advertising & Promotion

Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette Cover Image
$30.00
9780226794136
In Stock—Click for Locations
Divining Desire: Focus Groups and the Culture of Consultation Cover Image
$18.00
9781682195093
In Stock—Click for Locations
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising Cover Image
$19.95
9781632651846
In Stock—Click for Locations
Public Communication Campaigns Cover Image
$135.00
9781412987707
Not On Our Shelves—Ships in 1-5 Days
Frenemies: The Epic Disruption of the Ad Business (and Everything Else) Cover Image
$17.00
9780735220881
Special Order—Subject to Availability
Propaganda Cover Image
$14.95
9780970312594
Not On Our Shelves—Ships in 1-5 Days
Contagious: Why Things Catch On Cover Image
$17.00
9781451686586
Not On Our Shelves—Ships in 1-5 Days
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer Cover Image
$24.95
9781946633743
Special Order—Subject to Availability
Strategic Brand Management, 3rd Edition Cover Image
$59.95
9781936572625
Not On Our Shelves—Ships in 1-5 Days
(This book cannot be returned.)
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business Cover Image
$11.99
9781638079477
Not On Our Shelves—Ships in 1-5 Days
Why Advertising Fails: And How to Make Yours Succeed Cover Image
$19.99
9781642253467
Not On Our Shelves—Ships in 1-5 Days
(This book cannot be returned.)
Influencer: Building Your Personal Brand in the Age of Social Media Cover Image
$15.95
9780806538853
Not On Our Shelves—Ships in 1-5 Days

Pages