Hit Makers: The Science of Popularity in an Age of Distraction - Derek Thompson

Staff Pick

Did you ever wonder why Brahm’s lullaby, the Star Wars movies, Seinfeld’s TV series, or the Instagram app—just to name a few examples—became popular? In Hit Makers, Derek Thompson addresses these and many other instances of success as well as failure as he examines why some things become big hits and others not. A senior editor at The Atlantic and a frequent TV commentator, Thompson ranges widely in his book, looking at movies, music, art, TV shows, literature, ideas and much more. A talented storyteller, he explores in engaging and enlightening ways the psychological and economic forces that shape what we like. Is it the familiar or the exotic that attracts us most? Do we want the next big thing or the last big thing—or perhaps both? What role does luck play in popularizing something? Thompson offers answers.

Hit Makers: The Science of Popularity in an Age of Distraction Cover Image
$28.00
ISBN: 9781101980323
Availability: Special Order—Subject to Availability
Published: Penguin Press - February 7th, 2017

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