It’s easy these days to associate a food with an ad campaign, a jingle, a poster, a star; food porn is ubiquitous. So it’s interesting to learn about the history of this phenomenon. In CULINARY EPHEMERA (Univ. of California, $39.95) William Woys Weaver draws on his own collection of menus, posters, matchbooks, and so on to illustrate the uses of these items in the development of a food culture. This unique history shows how non-edible objects shaped the tastes of Americans abroad, and helped change attitudes about food, health, and beverages. This is a wonderful book for food lovers and history lovers alike in that it marries two subjects to give insight into little known parts of our history.